The article highlights the importance of balancing leasing technology with human connection in multifamily housing, noting that while renters expect digital convenience, personal interactions still drive decisions. At Fogelman Properties, Kim Young explains how automation tools like the virtual assistant “Christy” streamline repetitive tasks—handling thousands of inquiries, reducing fraud, and saving staff hours—so leasing teams can focus on meaningful, relationship-driven interactions. The takeaway: technology should enhance efficiency without replacing the human touch, creating a seamless renter experience that blends speed, personalization, and trust.
You can read the full article at https://multifamilyaffordablehousing.com.
