Investing Inward: Why Multifamily Growth Starts With People, Process, and Platform

In a Multifamily Executive commentary, Leah Jensen, SVP of HR at Fogelman Properties, argues that as multifamily growth returns in 2026, long-term success depends on “investing inward”—strengthening people, processes, and platforms to ensure consistent execution at scale. The article highlights how even strong strategies can fail without alignment at the property level, emphasizing the need for clear expectations, ongoing reinforcement, and specialized support roles to close execution gaps. Jensen underscores that modern roles require continuous training, not one-time onboarding—pointing to Fogelman’s structured learning programs and VR-based maintenance training as examples, alongside research showing 76% of employees are more likely to stay with firms that invest in development. She also stresses building scalable, standardized processes supported by automation while maintaining a human-centered resident experience (noting over 41% of renewals are tied to satisfaction with property management), and adopting integrated, user-friendly technology that reduces friction rather than adds complexity. Together, these strategies reinforce the idea that sustainable growth is built on a strong internal foundation—where talent, operations, and technology are fully aligned.

You can read the full article at https://www.multifamilyexecutive.com/