This article distills input from Melissa Brady, VP of Strategic Marketing at Fogelman Properties, to identify five enduring pillars of multifamily marketing: a modern, user‑friendly website; active management of online reputation; integration of digital tools with real‑world leasing experiences; leveraging internet search and social media insights to understand renter behavior; and a consistent, strategic marketing plan that unifies all efforts.
You can read the full article at https://www.multihousingnews.com.
