This Multifamily Executive piece profiles Joanna Starling, Senior Regional VP at Fogelman Properties, detailing how she expertly blends data-driven strategy with resident-focused service across multifamily communities. With nearly 30 years in the industry, Starling prioritizes balancing occupancy, rent growth, concessions, and renewals—calling it both “an art and a science”. She emphasizes the importance of modern leadership, personalized amenities, and tech like chatbots and virtual tours, all while ensuring the human element shines through in leasing offices and on-site engagement. The article highlights how strong digital presence first impressions—via website, reviews, social media—have become as critical as curb appeal.
You can read the full article at www.multifamilyexecutive.com.
